The Brand
The name ‘Beike’ tells a profound brand story that evokes a feeling of a whimsical, sun-kissed summer.
Pronounced as ‘Bake’, it carries the warm, joyful connotation of being “baked” by the sun, evoking memories of lazy days and salty breezes by the water. But there is more to it than meets the ear. ‘Beike’ also intertwines with the Chinese word for seashells, 贝壳 (/̛bei ke/), which holds a world of enchantment.
Our Philosophy
The Peranakan culture serves as our timeless muse. Rather than attempting to recreate the past, our focus is about evoking nostalgia and infusing remnants of the past into little moments of enjoyment.
Whether you’re getting baked under the sun on the shores of Sardinia, you carry a piece of heritage with you.
Appreciating the old charm while exploring new aesthetics is our thing. We want to share this philosophy of weaving the past into present moments, with you.
The name ‘Beike’ tells a profound brand story that evokes a feeling of a whimsical, sun-kissed summer.
